What is PAWSIBLE?

Problem & Who - Stressed-out Bay Area residents looking for a place to bond with animal companions and also bring in dogs

Solution - Explore dog care and help the dog community nearby at the dog cafe

How might we make an interactive dog cafe business for Bay Area residents with stress so that they feel joy in coming in?

Bring communities together, and revamp the idea of a dog cafe in the Bay Area—inclusivity, collaboration, and joy- the three most important values.

The Who?

Background Research - Google Form

What did people like in Cities?

  • neighborhoods

  • outskirts

  • quiet, aesthetic indoors

  • community spaces

  • well-lit cute streets

  • open parks

  • coastal parts

What did people like in dog cafes?

  • cute, playful, clean

  • nature-inspired, cottage-core

  • pet-related deco, round shapes

  • fun colors, cozy

  • chill vibes, illustrations

  • sanitary food

  • bright colors

What did people like about animals?

  • quality time

  • food and petting

  • snuggling

  • watching them

  • calmness

  • joy, love

  • enrichment

Dog Cafe Competitive Analysis

Amongst the dog cafes in San Francisco, California - I performed a competitive analysis comparing the different visual skills of their branding. The purpose is to understand where PAWSIBLE would stand in the real world.

    • creative illustration

    • catchy writing

    • bright colors

    • apps/ social media

    • branding

    • posters

    • tickets

    • dog centered logo

    • personally touched

    • illustrations - catchy pun phrases

    • fun vibe

    • welcoming type

    • photography quality

    • seasonally sourced dog food

    • outside porch for dogs

    • rentable space for any occasion

    • earthquake

    • rainy & windy weather, less outdoor

    • events

    • expensive city

The Mood Board

 The How - Deliverables

  • I wanted to create two appealing PAWSIBLE-themed flyers. The first will feature a food and beverage menu featuring the people and dogs who frequent the cafe. Of course, a design style sheet was made before all of the design work - it has the PAWSIBLE logo, color, and type system.

  • I wanted to use AI as well as my prompting and design skills in combination to achieve a layout of what the cafe’s building would look like in San Francisco, so I came up with a few options:

    • Dog food corner

    • Outside porch + nature - for dogs to frolic in while owners are inside the cafe

    • People food corner

    • Glass protecting food - to ensure safety and no contamination

    •  Round tables + chairs - as mentioned by surveyors

    •  Location near the dog park - so dogs have the option to take off with owners in a good spot in the city of San Francisco

    • “Dawg of the Week” Trophies

    • PAWSIBLE Dog Bandana’s

    • 1 PAWSIBLE Employee Apron

    • 2 PAWSIBLE Dog Air Refresher Sprays

Rough Sketches while ideating

I took inspiration from my mood board and feedback from the surveys earlier and created a PAWSIBLE style guide sheet. The main logo was illustrated and the header font was chosen to adhere to the playful yet bold theme. The colors were complementary but also light and playful, fitting the vibe of the sunshine that dogs bring as companions to people. The design elements below are seen in the deliverables and they serve justice to San Francisco, as well as the dog main logo as well as the footprint theme of PAWSIBLE that can be seen everywhere.

2024 BFA Capstone Exhibition @ UIUC

With my graduating graphic design peers from the class of 2024, I present to you the deliverables of my final capstone project: PAWSIBLE in design school at the University of Illinois at Urbana-Champaign: